The Speaker Persona

We are all speakers to our influential world. Each of verbalize our successes and failures, our likes and dislikes, and even attempt to persuade our friends and neighbors about things we care very passionately. The following is a representation of how to prepare as a business person or a speaker that means to project their message with the intent to receive continued influence on an audience. I use this tool to encourage my coaching clients.

The Speaker Persona

Develop this from your “soul” and your “passion” about your message and your audience’s perceived memorable moments about your influential words on stage. Envision this visual!

Define your message from the impact you want to achieve;

Describe its components and value, Discuss its importance; Identify with your audience about why they are there looking up at the stage and are mesmerized by your speaking.

Be human with them: feel their pain, and change their life by sharing yours with them.

Go into their world: influence them by giving every person something from you they can’t get anywhere else.

Be certain to tell them: you will have more to share with them while they are reading your book, listening to your recorded seminars, and discovering their own potential when engaged with your online workshop.

Persona Defined

Brand – the designation of ownership; a symbol of actions; recognition mark for achievement.

Message – a lyrical muse; words of meaning that exalts; platform for actionable results.

Uniqueness – sole difference; oneness envisioning; innate accoutrements of talent.

Promotion – advance in favor; build reason for attraction; action with expectation of reward.

Visual illustration – an image completing a thought; position of understanding in symbolic form; perception.


Potential thinking is a habitual understanding that nothing is static and the winds of change force directions at each one of us frequently; our responses are what make the difference in our destination discovery.      ~ Dr. Gene D. Munson

Building Your Entrepreneur List

As an entrepreneur everything in your business revolves around how connected you are to your target audience (TA). Whether new or an established business the actions you take every day incites thoughtful results that pass by without being captured or acted upon. So let’s talk this list exercise through. The following ten actions are the ones you may or may not be engaged in with your business (you should be doing these!). Use the list I have provided to do the activity exercise below.  Complete the requested actions from each one.  The contacts exercise is useful by mining the contacts information each genre includes. The contact methodologies will provide you with additional opportunities to add to your list. Hint: Apply this format to other applications!

Top Ten Actions You Do in/for Your Business:

  1. Research the TA you are focused upon.
  2. Prospect market and sales opportunities within the TA.
  3. Market your offerings through social and other mediums.
  4. Apply the sales process selected for your TA.
  5. Improve your negotiation skills.
  6. Develop and improve product offerings.
  7. Increase your personal development. (Read books and listen to recorded materials.)
  8. Network and Join service groups.
  9. Participate in Business and Community activities.
  10. Attend Business-related conferences and trade shows.

Activity Exercise:

  • Describe your TA (industry, demographics, etc.).
  • Describe how you can provide actionable results for the TA(s) with your Actions.
  • Develop a list of categories that fit each TA.
  • Develop your list of company names and contact information for each TA.
  • Follow-up with TA contact (using the telephone script you have written).

Contacts Exercise:

Select a Genre: Family, friends, acquaintances, non-profit, for-profit, Government.

Methodologies for Contact:

In-person: meetings, visual Internet means, conducting presentations, event invitation.

Electronic: telephone, voice over Internet Protocol (VOIP), Internet or other email.

Internet: web e-mail, website, Social Media (posts, ads, blog) and Platforms (LinkedIn, Facebook, Twitter, with company pages.

Tips to Get Business with Corporations

Many people do not realize that Corporations subcontract with a multitude of small to medium sized service and product businesses.

These products and services are as diverse as paper to manufactured metal frames to shipping and computer systems. At some time you may have read a magazine article talking about B2B or B2C marketing. Well, these are key discussions about specific targeting of consumers: Business to Business and Business to Consumers. The business to consumers marketing is generally direct sales to users of the product through retail sales type businesses. Business to business marketing is generally wholesale businesses selling in bulk at a reduced cost to other businesses for resale purposes or replenishing perishable goods and services.

In order to get contracted with corporations, the first place to begin is to research who they are, find out what it is they do or make, who are the customers they serve, and in what method of business your company may fit within their business model process.

To do this you will need to know your own business. Draw out your business model by identifying the product or service you produce, identifying the customers you serve, and then, compare your potential corporate customer business model with your to better understand how you may fit between your businesses.

For example, my business does training and coaching for skills training in leadership and communications. My business model illustrates my process for training new leaders of employees, current managers that want increase their abilities to lead; potentially moving into leader positions, and employees on how to increase their productivity through becoming excellent employees and supportive followers. This is where leaders usually begin. If Customer A is having difficulty with workforce issues, generally this is caused by these major problems: poor leadership, lack of communications, or lack of training. This company would be a potential customer for me to contract with to avoid a future meltdown.

The same scenario example could be made for a product that could be supplied at a reduced cost than for the corporation to produce in-house. Outsourcing always produces new opportunities because it changes the current routine or status quo.

So where do you find this type of information? Websites, industry Internet forums, industry journals and magazines, industry and customer newsletters, and international resources on the Internet are good places to begin. The most obvious is to call, connect with them, and ask. Resource information may also be found within your local library in their free databases; oh, and there are companies who compile certain categorical data that will charge you for use of their compiled data—very expensive.

Once you have decided that you have clearly identified your business and you have identified your specific niche of business product and/or service and the types of corporations you have the means to serve, then make a list of your offerings, contact them, email them, direct mail your advertisement materials in a well-designed package that clearly illustrates your “fit” for their operation and continue to communicate often and well about your innovative ideas and plans concerning business opportunities that you can pursue together.

Elaboration Filters

Who among us have this much time to “ponder” or “consider” the consequences of one or the other elaborations?
1. Politics, and office politics, the fear of offending someone, political correctness, etc. has doomed honest and forthright discussion and dialogue among our population. Does that sound like we live in fear of being bullied, or shunned?
2. Relevancy is paramount when having discussions to avoid wasting time.
3. Argumentation need to be issue specific void of personal feelings for personal or professional gain.
4. Persuasion needs to focus on providing factual information that benefits the greater good instead of being manipulated for gain or power positions.
Leadership is Service. These four areas are observed and recognized through a multitude of lens and values created over time. They exist without judgment, but when they are engaged by humanity, they become a modified outcome that impugns the very nature of what the greater good is intended to be. Generally, most of the modifications are recognizable or formidable changes due to the societal environment impacts.
My message is: Serve as you must, lead as you should, and challenge when it is necessary.

The Transition

The transition from any profession is essentially accomplished through a series of thoughtful discussions from which decisions can be identified and outcomes can be focused. This can be achieved through a project by project basis, by reducing client load, and/or collaborating more with other associates—them taking the lead.

Your largest challenge will be how you plan to depart and your perception of its outcome. This is a critical part of the change process. What will occur should not be left to chance; all impacted parties will react differently—especially if their job is at risk.

Prepare for your departure by dividing the customers into categories and identify the ones you are most interested in keeping when you depart. Who are the valuable assets you have counted on in the past? These relationships should be handled with care!



Make a list of twenty for each question; then go execute one from each list.
Provide a comment about your experience to encourage others!

I have my list:
What’s being done improperly?
What needs to be changed, modified, or reinvented?
Who can I help differently?
What could be done to help others?
Where are my solutions needed?
Who do I know that I can listen to and increase building their trust?

Someone appreciates your encouragement!
Thank you!

Imminent Leader

Imminent Leader

As I read through your stories of life, three major topics surfaced repeatedly:
 Experience,
 Knowledge, and
 Family.

No matter where life has taken you or the difficulties you have had to endure, these three areas have provided a haven of life which you have been able to lead yourself and those who needed your leadership assistance. Since you have been following or have chosen this path, to live and not give up, you must also focus on your potential and what you can do to achieve your life goal.

The experience that brought you here is the experience that will propel you forward in life. You must know that leadership is about people helping people to achieve common goals, having a common purpose, working together for the benefits, or fruits of their labor.

The knowledge, informal and formal, that has helped you to understand and overcome your adversities, will afford you the views of certain opportunities that will be hidden from the less focused.

Your family, adopted and physical, will include those you assist with achievement in life and those which will have better fortune throughout their life because you went before them.

To become a leader means to sacrifice by giving of yourself to achieve the commitment you have pledged; in exchange you will be reaping the rewards of loyalty, camaraderie, and opportunity to make a difference. As you journey on this path, never look back, never stay down, and never give up; to achieve you must be forward thinking, you must stand tall for your values and beliefs, and you must always press forward toward the light of achievement—your goals, your expectations, and fulfillment of your legacy!